The Energy Plan

The Energy Plan

Eat Smart, Feel Strong, Perform at Your Peak


‘James's pioneering use of food as fuel has transformed players' performances – and now he can do the same for you.' – Arsène Wenger OBE

The secret of the sports elite - and how you can eat to win in your life

World-leading sports nutritionist James Collins shapes the eating habits of Olympic athletes and Premier League footballers, so they are on peak form when it counts. After a decade of working with the likes of Arsenal FC, England Football and Team GB, now he’s distilling his elite sports success into simple food principles that any of us can follow to feel at our best in our daily lives.

Peak performance is all about energy and how to eat and exercise right for your body and your routine. By following The Energy Plan, you will learn how to fuel your body for your life, power through the 4pm slump, get the best out of your day if you're working from home and resist the junk foods that drag you down. Instead you will naturally choose foods that leave you bursting with energy for work and play – and allow you to fully recharge afterwards. You’ll feel more productive, sleep well, lose unwanted weight and avoid illness.

Forget fasting and low carb diets. The Energy Plan is a whole new mindset that will forever change your relationship with food, exercise and your body, giving you a winning edge in everything that you do.

'After following James’s plan, I had so much more energy and felt at my peak physically.’

Alex Oxlade-Chamberlain, Liverpool FC & England

'This isn’t a diet book, it’s a guide to new ways of thinking and the science is easy to digest.' – Daily Express

'Who wouldn’t want to jump out of bed early in the morning with vigour or get to the end of the day without feeling like the walking dead? This is where James can help.' – METRO

'James Collins is a world leader in the field of performance nutrition. There is no one better to de-bunk nutrition myths and clearly explain how to reach your goals in a sustainable, enjoyable and energised way.’
Professor Greg Whyte OBE

'I have huge respect for James's evidence-based approach - he knows exactly what it takes to get the best out of anyone.’

Dr Kevin Currell, Director of Science, English Institute of Sport


  • Who wouldn’t want to jump out of bed early in the morning with vigour or get to the end of the day without feeling like the walking dead? This is where James can help.

About the author

James Collins

James Collins is a leading Sport & Exercise Nutritionist. Currently working as a consultant within European Football, he was Head of Nutrition at Arsenal Football Club from 2010 until 2017. During this period, he was also recruited as Consultant Nutritionist for the England Football Team at the 2014 FIFA World Cup in Brazil and advised the 2018 World Cup winning French men's football team.

In elite sport, James has advised Team GB Olympic teams and athletes during the Beijing 2008, London 2012 and Rio 2016 Olympic Games.

Recently elected as President of The Royal Society of Medicine's 'Food and Health' forum, James is a member of the international group PINES, and is a registered Sport & Exercise Nutritionist (SENr).

Following his undergraduate study in the USA and UK, James completed his Masters Degree in Sport and Exercise Nutrition at Loughborough University. He then added The International Olympic Committee (IOC) Diploma in Sport and Exercise Nutrition, awarded by the Medical Commission, in Lausanne, Switzerland.

At his Harley Street practice, The Centre for Health and Human Performance (CHHP), James works with clients ranging from CEOs to athletes and celebrities from performance industries.

James also regularly collaborates with the media. He is columnist for The Telegraph and a regular consultant to the BBC, recently working on the 2018 Sport Relief television show, while he is a regular contributor to BBCGoodFood online.
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