No Filter

bySarah Frier

The Inside Story of Instagram – Winner of the FT Business Book of the Year Award

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Winner of the FT & McKinsey Business Book of the Year Award 2020

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.

One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. | Economist | Newsweek

Deeply researched and highly entertaining . . . packed with anecdotes and insider accounts . . . it eloquently describes how the app changed millions of lives, generating a new industry of "Instagram influencers".

THE TIMES

About Sarah Frier

Sarah Frier reports on social media companies for Bloomberg News from San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. She is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter is her first book. @sarahfrier
Details
  • Imprint: Random House Business
  • ISBN: 9781847942548
  • Length: 352 pages
  • Dimensions: 197mm x 21mm x 129mm
  • Weight: 248g
  • Price: £11.99
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