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The Life Brief

The Life Brief

A Playbook for No-Regrets Living

Summary

"The ultimate tool to set us on our true path towards success and joy"
Deepak Chopra

"Bonnie is Oprah - meets Brene Brown - meets Simon Sinek."
Elle Harrison, author of Wild Courage

We all have moments when we doubt the path we're on. So ask yourself: what do you really, really want? And how can you make that happen?

Making meaning out of messiness, The Life Brief distils the practice of brand strategy into its simplest, clearest, and most effective form to help you realign your path with your dreams - personally, professionally, culturally and spiritually.

World-leading strategist Bonnie Wan first encourages you to Get Messy, with ways to cut through limiting beliefs and false assumptions about what's possible. Then her guidance to Get Clear offers prompts for finding clarity around what you truly, deeply want. And finally, Get Active catapults you into the steps to making those desires a reality.

This blueprint has already been transformative for thousands of other people, and now we can all learn how to break through the clutter, identifying the fears and beliefs holding us back, and create a life that is wholly our own.

You cannot have it all, but you can have all that matters

"This book is a wonderful invitation. Take it."
Dave Evans, #1 New York Times bestselling author of Designing Your Life

'An inspiring and important way of thinking."
Esther Wojcicki, author of How to Raise Successful Children

Reviews

  • The Life Brief is more than a book. It's an invitation to play, to engage with key questions about our values and beliefs, and to create a unique life play book. I had so much fun reading and engaging with this book!
    Eve Rodsky, New York Times bestselling author

About the author

Bonnie Wan

Bonnie Wan is a brand strategist who has spent the last three decades working with brand titans. She has led strategy for the California Milk Processor Board ('got milk?'), Pepsi, Kraft-Heinz, Nest, Adobe, Comcast, HP and BMW, as well as provocative and award-winning campaigns fighting child sex trafficking, cyberbullying, gender inequality, racial bias and college-campus rape. She is a sought-after public speaker who works with high-profile national and international organizations including Gwyneth Paltrow's "In Goop Health Summit", the 3% Conference and Change.org, When she's not leading and teaching strategy or dreaming up her next life brief, you'll find her with her husband and four kids adventuring in the desert, the rainforest or sleeping under the stars.
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