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What’s Stopping You?

byTimothy Armoo

11 Cheatcodes to Unlock the Life You Want

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In What’s Stopping You?, Timo Armoo reveals the secrets behind his meteoric rise from a council estate on Old Kent Road to collaborating with global giants like Nike and the British Government, culminating in a highly publicized eight-figure exit before turning 30.
Sharing his actionable cheatcodes to success, Timo imparts the hard-earned lessons he learned so you don’t have to. He guides readers on how to:
  • Manage their internal scorecard
  • Understand why ego is the enemy
  • Recognize how we become the stories we tell ourselves
  • Embrace doing it scared

Through 11 practical frameworks, Timo empowers you to unlock your potential and achieve extraordinary success, no matter where you’re starting from.

© Timothy Armoo 2026 (P) Penguin Audio 2026

This is a book you have to read, filled with impactful and actionable steps for someone who really wants to take things to the next level. Though Timo could be considered young in business years he is wise in experience and real know how.

Patricia Bright, Founder of The Break

About Timothy Armoo

Growing up on a South London council estate, Timo discovered business at a young age and saw it as a way of “making it out”. At age 21, he founded influencer marketing agency Fanbytes which worked with brands like Nike, Samsung and the UK Government to reach a Gen Z audience. At 27, he sold the business in a multi 8 figure deal to independent agency Brainlabs. Along the way Timo gathered a handful of mental frameworks and business principles - CheatCodes - which he now shares to millions online for them to kickstart their businesses. He’s been recognised in major publications including being the face of Forbes30u30 and awarded the Huffington Post Entrepreneur of the Year Award.
Details
  • Imprint: Penguin
  • ISBN: 9781405971379
  • Price: £14.00
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