The Algorithm

A playbook for leaders who won’t settle for “that’s how we’ve always done it,” and want to achieve exponential, not incremental, growth. It's not just theory: it's a roadmap to build successful teams, strengthen work culture, and deliver results in a changing and challenging economy.

Sheryl Sandberg

I couldn’t put this book down. It takes Elon Musk’s algorithm concept and turns it into a powerful framework for leadership and execution.

Kevin Taweel, Founder and Chairman of Asurion

The secret sauce is no longer secret. How did Tesla and SpaceX become the most valuable companies in the history of their industries? The former president of Tesla explains how, revealing for the first time publicly the 5-step innovation process Tesla and SpaceX leaders use every week to win. Immediate take home value. Five simple action steps every business leader can use. All told through surprising stories from startups to mega-corps, from restaurants to manufacturing to finance. I sure wish I had Jon’s book when I started our company.

Scott Cook, Co-founder of Intuit