Join our newsletter for 10% off at the Penguin Shop

Own or Be Owned

Build A Business So Good It Doesn’t Need You

More Cash. Less Chaos. Earned Freedom.

The “we’re not going to make it” fear. The 3 a.m. panic. The quiet realization that working harder isn’t fixing anything, it’s keeping you stuck.

Codie Sanchez learned the real game of ownership across laundromats, car washes, roofing companies, and service businesses that now print cash whether she shows up or not. Her biggest lesson?

Heroics don’t scale. Systems do.

In Own or Be Owned, you’ll learn the private equity playbooks behind profitable, consistent businesses you actually enjoy running:

Own or Be Owned by Codie Sanchez
Page 2
  • The 10-minute Owner Score to see if you own a business, or it owns you (and how to fix it)
  • Find your weakest links to double your profits
  • Pricing that turns underpaid owners into high-margin operators
  • 12P’s process to fix the most painful problem in your business
  • How to attract A-players, and avoid bad hires
  • The one-page dashboard to run your company at a glance

This is the manual most CEOs never get. There’s a smarter way to build wealth, and take your time back.

© Codie Sanchez 2026 (P) Penguin Audio 2026

This book is for winners.

Chris Voss, former FBI lead hostage negotiator and bestselling author of Never Split the Difference

About Codie Sanchez

Codie is the founder and CEO of Contrarian Thinking, a financial advice enterprise with over 2.5+ million subscribers. She is the co-founder of Unconventional Acquisitions, focused on small business acquisitions for the everyman. She has an M.B.A. from Georgetown University, a master’s from ESADE and Fundação Getúlio Vargas in Brazil, and a B.A. from Arizona State University. She lives in Austin, TX with her husband.
Learn more
Details
  • Imprint: Ebury Digital
  • ISBN: 9781807848682
  • Price: £14.00
All editions

You might like...