The pop-up will be on the ground floor of Waterstones Picadilly until 31st August 2025.
90 Penguin Years at Waterstones Piccadilly
A special pop-up shop celebrating 90 years of Penguin's history
This summer, we’re running a pop-up at Waterstones Picadilly, featuring over 1,000 fiction, non-fiction and children’s books, to celebrate Penguin’s 90th birthday.
Taking over the ground floor of Waterstones’ flagship store in Central London, the largest bookshop in Europe, we’re bringing Penguin’s history to life through curated displays, audio from books and authors, entertaining events, and a display cabinet of Penguin memorabilia and curiosities.
There will also be a dedicated space to showcase the Penguin books that Waterstones booksellers have particularly loved and championed over the years.
Whether you’re looking for ideas for your next summer read, or hunting for a great gift, this is a space for every book lover.
It's completely free to visit, and we're hosting a range of exciting events throughout the summer. Dive into live podcasts, challenge yourself with pop-quizzes, and connect with fellow book lovers at traditional book clubs. These events will announced shortly, and tickets will be available on the Waterstones website.
Frequently asked questions
How long will it be at Waterstones?
What are the opening times?
The store is open from 9am until 9pm every day except Sunday, when it is open from 12pm until 6pm. Check the Waterstones website for more details.
Do I need a ticket to attend?
No, you do not need a ticket to attend the pop-up. However, you will need a ticket to attend the events being held in the space during the summer months. These events will be announced shortly, and tickets will be available on the Waterstones website.
Is the space at Waterstones Piccadilly family-friendly?
Yes. There is no minimum age for the pop-up, and the collection will include children’s books.
Is the space wheelchair-accessible?
Yes, the space is accessible via wheelchair, there is a lift inside the building that will take you down to the Penguin instalment. There is also a disabled toilet.
Where is the event taking place?
The pop-up will be held on the lower ground floor of the Waterstones Picadilly store:
203/206 Piccadilly,
London,
W1J 9HD
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