When my mum gave me a copy of Jamie Oliver's manifesto for cooking, I discovered the ingredients for life.
Read the introduction to Bachrach's bestselling book showing us how creativity really works - and which methods and techniques can help make us more creative.
Jamie Oliver is a global phenomenon in food and campaigning. During a 20-year television and publishing career he has inspired millions of people to enjoy cooking from scratch and eating fresh, delicious food. Through his organization, Jamie is leading the charge on a global food revolution, aiming to reduce childhood obesity and improve everyone's health and happiness through food. Jamie started cooking at his parents' pub, The Cricketers, in Clavering, Essex, at the age of eight. After leaving school he began a career as a chef that took him to the River Café, where he was famously spotted by a television production company and the Naked Chef was born. He has now published 23 bestselling cookery books, all with accompanying TV shows. Jamie lives in London and Essex with his wife Jools and their children.