(And Other Lies the Meat Industry Tells You)

This Is Vegan Propaganda

Our choices can help alleviate the most pressing issues we face today: the climate crisis, infectious and chronic diseases, human exploitation and, of course, non-human exploitation. Undeniably, these issues can be uncomfortable to learn about but the benefits of doing so cannot be overstated. It is quite literally a matter of life and death. 
 
 Through exploring the major ways that our current system of animal farming affects the world around us, as well as the cultural and psychological factors that drive our behaviours, This Is Vegan Propaganda answers the pressing question, is there a better way? 
 
 Whether you are a vegan already or curious to learn more, this book will show you the other side of the story that has been hidden for far too long. Based on years of research and conversations with slaughterhouse workers and farmers, to animal rights philosophers, environmentalists and everyday consumers, vegan educator and public speaker Ed Winters will give you the knowledge to understand the true scale and enormity of the issues at stake. 
 
 This Is Vegan Propaganda is the empowering and groundbreaking book on veganism that everyone, vegan and sceptic alike, needs to read.

Ed Winters is a compassionate activist and vegan educator from the UK, widely known for his award-winning viral online content. He is the bestselling author of This is Vegan Propaganda and How to Argue with a Meateater. He is a prolific public speaker who has been invited to schools, universities and businesses across the world, including major companies such as Google, Meta and American Express. Ed has given speeches at over a third of UK universities and at every Ivy League college in the US. In 2022, Ed taught as a Media &amp; Design Fellow at Harvard University. 
 
Ed has also given two TEDx talks that have amassed over 2.4 million views online. His viral university speech You Will Never Look at Your Life in the Same Way Again has over 35 million views online. Ed has been invited numerous times on to live television and radio, including for the BBC and ITV, and has been featured by media outlets including LadBible, The Times, the Independent and the Guardian.

How to Go (and Stay) Vegan

Ed Winters is a compassionate activist and vegan educator from the UK, widely known for his award-winning viral online content. He is the bestselling author of This is Vegan Propaganda and How to Argue with a Meateater. He is a prolific public speaker who has been invited to schools, universities and businesses across the world, including major companies such as Google, Meta and American Express. Ed has given speeches at over a third of UK universities and at every Ivy League college in the US. In 2022, Ed taught as a Media & Design Fellow at Harvard University. 
 
Ed has also given two TEDx talks that have amassed over 2.4 million views online. His viral university speech You Will Never Look at Your Life in the Same Way Again has over 35 million views online. Ed has been invited numerous times on to live television and radio, including for the BBC and ITV, and has been featured by media outlets including LadBible, The Times, the Independent and the Guardian.

So you’ve seen a video online, had a conversation with a friend or seen a post on social media, and you’ve decided that enough is enough. You’ve had the lightbulb moment and you want to go vegan for the animals, the planet and yourself. But how do you do it? And how do you make sure it's a change that lasts? 
 
Drawing on years of experience and knowledge, vegan activist and educator Ed Winters provides a comprehensive and accessible guide that navigates the transition to veganism, offering practical tips, recipes, meal plans and empowering insights. From understanding the ethical and environmental positives of changing our diets to overcoming the common challenges of being vegan, this book provides the tools and encouragement needed to make the transition with ease and confidence. 
 
Whatever your motivation, this book is your essential companion on the transformative journey towards a healthier, more conscious and ethical way of living.

Ed Winters

An absolute must-read – it shows how we can communicate incredibly emotive topics with confidence and compassion, and provides the reader with indispensable tools to express themselves clearly and persuasively.

Ed Winters builds on his groundbreaking debut book with a follow up that couldn’t be more timely or important. How to Argue With a Meat Eater is an empowering and deeply informative book that will leave readers more enriched and knowledgeable about veganism and how to argue effectively about it. Everyone would benefit from reading this book.

Ed brings a clear and accessible perspective to one of the defining issues of our time, leaving you informed, inspired and empowered.

Dr Gemma Newman, GP and author, MBBCh DRCOG DFSRH MRCGP

An ideal guide to understand the landscape of information (and misinformation) that defines beliefs, attitudes, and norms relating to human-animal relations. Equipped with this book, we might just be able to set some things straight and win more hearts and minds.

The book animals have been waiting for you to read. A Swiss Army knife for debating.

Alexis Gauthier, Michelin-starred Vegan Chef

Life would have been so much easier if I had had this book when I stopped eating meat 52 years ago. I would have given away lots of copies to my meat-eating friends. If you do still eat meat but aren't sure if there is an ethical justification for doing so, you need to read this book!

Peter Singer, author of Animal Liberation and Animal Liberation Now

For a long time I’ve wondered where Ed finds the patience to consistently engage in conversations with people who disagree with veganism, but in this hyper-connected, social landscape where we will all inevitably confront our antagonists, the ability to listen to challenging opinions and to have respectful discussions are increasingly essential life skills. In this book, Ed explores the strategy, psychology and intellectual curiosity it takes to not only have a productive conversation about animal rights, but to ensure your energy leaves a memorable impact beyond words. From the all-knowing cynic to the wilfully belligerent, Ed has carefully documented every counter-argument to veganism, and provided a thorough but concise, research-based answers. It’s an essential resource for vegans whose last vestige of patience has deserted them. Don’t go home for the holidays without it!

An empowering and deeply informative book – Moby 
 
NEW UPDATED EDITION 
 
Challenge their beliefs; change the world 
If you are a vegan, you’ll know all too well how provocative it can be – you never know when you’ll be challenged or how. But being able to face down and rebut arguments against veganism is hugely important. Not just because many of the arguments lack substance, but because every interaction provides a pivotal moment to create change. 
 
Now with 7 new arguments, How to Argue With a Meat Eater will teach you to not only become a skilled debater, sharing the secrets of renowned vegan educator Ed Winters, but it will arm you with powerful facts and insights that will give pause to even the most devout meat eater. 
Providing you with the knowledge to become a better conversationalist and critical thinker, and the motivation to create a more ethical, kind and sustainable world, let this book be your guide and inspiration to know that, no matter what the argument, you can win every time.

Ed Winters

Praise for How to Argue With a Meat Eater (And Win Every Time)

An absolute must-read – it shows how we can communicate incredibly emotive topics with confidence and compassion, and provides the reader with indispensable tools to express themselves clearly and persuasively.

Ed Winters builds on his groundbreaking debut book with a follow up that couldn’t be more timely or important. How to Argue With a Meat Eater is an empowering and deeply informative book that will leave reade ...

Ed brings a clear and accessible perspective to one of the defining issues of our time, leaving you informed, inspired and empowered.

An absolute must-read – it shows how we can communicate incredibly emotive topics with confidence and compassion, and provides the reader with indispensable tools to express themselves clearly and persuasively.

Ed Winters builds on his groundbreaking debut book with a follow up that couldn’t be more timely or important. How to Argue With a Meat Eater is an empowering and deeply informative book that will leave reade ...

Ed brings a clear and accessible perspective to one of the defining issues of our time, leaving you informed, inspired and empowered.

An absolute must-read – it shows how we can communicate incredibly emotive topics with confidence and compassion, and provides the reader with indispensable tools to express themselves clearly and persuasively.

Ed Winters builds on his groundbreaking debut book with a follow up that couldn’t be more timely or important. How to Argue With a Meat Eater is an empowering and deeply informative book that will leave reade ...

Ed brings a clear and accessible perspective to one of the defining issues of our time, leaving you informed, inspired and empowered.

Books by Ed Winters

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