This Is Vegan Propaganda

This Is Vegan Propaganda

(And Other Lies the Meat Industry Tells You)


Our choices can help alleviate the most pressing issues we face today: the climate crisis, infectious and chronic diseases, human exploitation and, of course, non-human exploitation. Undeniably, these issues can be uncomfortable to learn about but the benefits of doing so cannot be overstated. It is quite literally a matter of life and death.

Through exploring the major ways that our current system of animal farming affects the world around us, as well as the cultural and psychological factors that drive our behaviours, This Is Vegan Propaganda answers the pressing question, is there a better way?

Whether you are a vegan already or curious to learn more, this book will show you the other side of the story that has been hidden for far too long. Based on years of research and conversations with slaughterhouse workers and farmers, to animal rights philosophers, environmentalists and everyday consumers, vegan educator and public speaker Ed Winters will give you the knowledge to understand the true scale and enormity of the issues at stake.

This Is Vegan Propaganda is the empowering and groundbreaking book on veganism that everyone, vegan and sceptic alike, needs to read.


  • Well-researched introduction to veganism
    New Statesman

About the author

Ed Winters

Ed Winters is a compassionate activist, best-selling author and vegan educator from the UK, widely known for his award-winning viral online content. He is a prolific public speaker who has been invited to schools, universities and businesses across the world, including major companies such as Google, Meta and American Express. Ed has given speeches at over a third of UK universities and at every Ivy League college in the US. In 2022, Ed taught as a Media & Design Fellow at Harvard University.

Ed has also given two TEDx talks that have amassed over 2.4 million views online. His viral university speech You Will Never Look at Your Life in the Same Way Again has over 35 million views online. Ed has been invited numerous times on to live television and radio, including for the BBC and ITV, and has been featured by media outlets including LadBible, The Times, the Independent and the Guardian.
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