How to Argue With a Meat Eater (And Win Every Time)

An empowering and deeply informative book – Moby 
 
NEW UPDATED EDITION 
 
Challenge their beliefs; change the world 
 If you are a vegan, you’ll know all too well how provocative it can be – you never know when you’ll be challenged or how. But being able to face down and rebut arguments against veganism is hugely important. Not just because many of the arguments lack substance, but because every interaction provides a pivotal moment to create change. 
 
Now with 7 new arguments, How to Argue With a Meat Eater will teach you to not only become a skilled debater, sharing the secrets of renowned vegan educator Ed Winters, but it will arm you with powerful facts and insights that will give pause to even the most devout meat eater. 
 
Providing you with the knowledge to become a better conversationalist and critical thinker, and the motivation to create a more ethical, kind and sustainable world, let this book be your guide and inspiration to know that, no matter what the argument, you can win every time.

An absolute must-read – it shows how we can communicate incredibly emotive topics with confidence and compassion, and provides the reader with indispensable tools to express themselves clearly and persuasively.

Ed Winters builds on his groundbreaking debut book with a follow up that couldn’t be more timely or important. How to Argue With a Meat Eater is an empowering and deeply informative book that will leave readers more enriched and knowledgeable about veganism and how to argue effectively about it. Everyone would benefit from reading this book.

Ed brings a clear and accessible perspective to one of the defining issues of our time, leaving you informed, inspired and empowered.

Dr Gemma Newman, GP and author, MBBCh DRCOG DFSRH MRCGP

An ideal guide to understand the landscape of information (and misinformation) that defines beliefs, attitudes, and norms relating to human-animal relations. Equipped with this book, we might just be able to set some things straight and win more hearts and minds.

The book animals have been waiting for you to read. A Swiss Army knife for debating.

Alexis Gauthier, Michelin-starred Vegan Chef

Life would have been so much easier if I had had this book when I stopped eating meat 52 years ago. I would have given away lots of copies to my meat-eating friends. If you do still eat meat but aren't sure if there is an ethical justification for doing so, you need to read this book!

Peter Singer, author of Animal Liberation and Animal Liberation Now

For a long time I’ve wondered where Ed finds the patience to consistently engage in conversations with people who disagree with veganism, but in this hyper-connected, social landscape where we will all inevitably confront our antagonists, the ability to listen to challenging opinions and to have respectful discussions are increasingly essential life skills. In this book, Ed explores the strategy, psychology and intellectual curiosity it takes to not only have a productive conversation about animal rights, but to ensure your energy leaves a memorable impact beyond words. From the all-knowing cynic to the wilfully belligerent, Ed has carefully documented every counter-argument to veganism, and provided a thorough but concise, research-based answers. It’s an essential resource for vegans whose last vestige of patience has deserted them. Don’t go home for the holidays without it!

Ed Winters is a compassionate activist and vegan educator from the UK, widely known for his award-winning viral online content. He is the bestselling author of This is Vegan Propaganda and How to Argue with a Meat Eater. He is a prolific public speaker who has been invited to schools, universities and businesses across the world, including major companies such as Google, Meta and American Express. Ed has given speeches at over a third of UK universities and at every Ivy League college in the US. In 2022, Ed taught as a Media &amp; Design Fellow at Harvard University. 
 
Ed has also given two TEDx talks that have amassed over 2.4 million views online. His viral university speech You Will Never Look at Your Life in the Same Way Again has over 35 million views online. Ed has been invited numerous times on to live television and radio, including for the BBC and ITV, and has been featured by media outlets including LadBible, The Times, the Independent and the Guardian.

An empowering and deeply informative book – Moby 
 
NEW UPDATED EDITION 
 
Challenge their beliefs; change the world 
If you are a vegan, you’ll know all too well how provocative it can be – you never know when you’ll be challenged or how. But being able to face down and rebut arguments against veganism is hugely important. Not just because many of the arguments lack substance, but because every interaction provides a pivotal moment to create change. 
 
Now with 7 new arguments, How to Argue With a Meat Eater will teach you to not only become a skilled debater, sharing the secrets of renowned vegan educator Ed Winters, but it will arm you with powerful facts and insights that will give pause to even the most devout meat eater. 
Providing you with the knowledge to become a better conversationalist and critical thinker, and the motivation to create a more ethical, kind and sustainable world, let this book be your guide and inspiration to know that, no matter what the argument, you can win every time.

(And Other Lies the Meat Industry Tells You)

This Is Vegan Propaganda

Discover how our food choices impact the planet and our health, and how changing what we eat can change the world, with the bestselling author of How to Go (and Stay) Vegan. 
 
‘Among the best new writing about climate change’ Financial Times 
 
‘If you give a damn about this planet, and the fate of its inhabitants (including us), read this book.’ Jonathan Balcombe, bestselling author of What a Fish KnowsOur choices can help alleviate the most pressing issues we face today: the climate crisis, infectious and chronic diseases, human exploitation and, of course, non-human exploitation. 
 
Undeniably, these issues can be uncomfortable to learn about but the benefits of doing so cannot be overstated. It is quite literally a matter of life and death. 
 
In This Is Vegan Propaganda, activist and bestselling author Ed Winters explores the powerful connections between diet, climate change, public health and animal ethics to answer the question, ‘Is there a better way?’ 
 
Drawing on years of research and first-hand interviews with farmers, slaughterhouse workers, environmentalists and philosophers, he reveals how animal agriculture fuels global crises — and what each of us can do to help. 
 
From the environmental cost of industrial farming to the hidden human and animal exploitation within our food systems, Winters lays bare the realities behind what we eat and shows why moving towards a plant-based diet is one of the most effective actions we can take to protect the future. 
 
Whether you’re already vegan or simply curious to understand more, this compelling, evidence-based book will give you the knowledge and tools to make informed, compassionate choices that benefit both people and the planet. 
 
 Praise for This Is Vegan Propaganda: 
 
‘Essential reading’ Matt Haig, bestselling author of The Comfort Book 
 
‘A truly unrivalled, once-in-generation voice… a must-read’ Rich Roll, bestselling author of Finding Ultra 
 
‘An eye-opening book for our time’ Moby 
 
‘Makes a powerful case for giving up meat... Whatever he's eating, I want some of it.’ The Times 
 
‘Sets out all the reasons why going vegan might just save the world’ Stella Magazine 
 
‘Make sure you read This is Vegan Propaganda, you won't regret it.’ Peter Egan, actor and activist

Our choices can help alleviate the most pressing issues we face today: the climate crisis, infectious and chronic diseases, human exploitation and, of course, non-human exploitation. Undeniably, these issues can be uncomfortable to learn about but the benefits of doing so cannot be overstated. It is quite literally a matter of life and death. 
 
Through exploring the major ways that our current system of animal farming affects the world around us, as well as the cultural and psychological factors that drive our behaviours, This Is Vegan Propaganda answers the pressing question, is there a better way? 
 
Whether you are a vegan already or curious to learn more, this book will show you the other side of the story that has been hidden for far too long. Based on years of research and conversations with slaughterhouse workers and farmers, to animal rights philosophers, environmentalists and everyday consumers, vegan educator and public speaker Ed Winters will give you the knowledge to understand the true scale and enormity of the issues at stake. 
 
This Is Vegan Propaganda is the empowering and groundbreaking book on veganism that everyone, vegan and sceptic alike, needs to read.

Ed Winters

This book will be a cornerstone for our movement. Ed combines rigorous evidence with lived experience, making veganism not only accessible but sustainable. It’s the kind of resource I wish had been available when I first chose to go vegan.

An easily digestible guide to going and staying vegan. Ed Winters is a force for good in this world.

Jenny Kleeman, British journalist, author and broadcaster

The expert guide to veganism from leading vegan content creator, activist and bestselling author Ed Winters (@earthlinged) 
 
'The perfect companion for sustainable vegan living' VEGANUARY 
 
So, you want to go vegan. The big question is how? 
 
Deciding to become vegan can feel daunting, but with the right support, it doesn’t have to be. Drawing on years of experience, vegan advocate and educator Ed Winters is here to guide, inform and empower you on your journey. 
 
From explaining the ethical and environmental benefits of a vegan lifestyle to showing you how to eat a nutritionally balanced diet and what to do if you experience setbacks, this book is your non-judgemental companion to thriving as a vegan – for life.

How to Go (and Stay) Vegan

About us

About Us (Header 4)

Best-Jane-Austen-quotes_Online-Desktop_Penguin

James-Baldwin

Marian-Keyes

haruki-murakami-320×320-1

Richard-Osman

Malorie Blackman

Lisa-Jewell

Charlie-Mackesy

Authors (Header 3)

Children&#039;s

Company

Discover

Fiction

Non-fiction

Penguin Classics

Penguin Shop (Header 5)

Useful links

Work with us

sectionTitle

isEnabled

anchor

anchorLabel

prhuk/featured-book

prhuk/praise-section

maxBooks

showViewMore

prhuk/books-section

hideAuthorAlert

formName

iterableDivision

iterableBrand

buttonText

description

heading

legalText

successHeading

successText

image

alignment

variation

prhuk/email-section

prhuk/series-section

prhuk/biography-section

prhuk/articles-section

prhuk-authors

The perfect gift? A Penguin Shop gift card

Ed Winters

Praise for How to Go (and Stay) Vegan

This book will be a cornerstone for our movement. Ed combines rigorous evidence with lived experience, making veganism not only accessible but sustainable. It’s the kind of resource I wish had been available when I ...

An easily digestible guide to going and staying vegan. Ed Winters is a force for good in this world.

Books by Ed Winters

Follow penguin

Follow ladybird

Follow puffin

Sign up to the Penguin newsletter