The Instant New York Times bestseller from the greatest living authority on habit formation, Stanford University's BJ Fogg, PhD.
"Absolutely brilliant ... a 5/5 book" Chris Evans
"Will help anyone have their best year yet" Dr Rangan Chatterjee
When times are hard, forget daunting goals. For real change, start small.
Forget exhausting fitness regimes. Lose the guilt. Stop feeling bad. Improving your life and doing your best are much easier than you think:
Try any habit,
make it tiny,
find where it fits naturally in your life
and nurture its growth.
Silicon Valley legend BJ Fogg, pioneering research psychologist, founder of the iconic Behavior Design Lab at Stanford, and one of Fortune’s ‘10 New Gurus You Should Know’, has cracked the code of habit formation. Based on twenty years’ research and used by over 60,000 people, his TINY HABITS® method reveals that the key to changing behaviour is the opposite of what you’ve always been told. It isn’t about willpower.
By focusing on what is easy to change, not what is hard; focusing on what you want to do, not what you should do, you’ll discover that creating happier, healthier lives can be easy, and surprisingly fun.
"BJ Fogg is the founding father of habits research, and his advice has already changed my life. Tiny Habits will help anyone have their best year yet; whether you want to sleep better, lose weight, work smarter or be a more present parent"
"Absolutely brilliant ... a 5/5 book. Fantastic things in every paragraph, on every page of the book"
"On the subject of behavioural design, there is no one on earth who could author a more informative and anticipated book than BJ Fogg"
"This book is a rare diamond in a vast market: a self-help book that actually helps. That’s because it is informed by scientific enquiry. BJ Fogg is, deservedly, a cult figure not only among behavioural science academics but also in the business world. As a behavioural science fanatic, I cannot wait to read it: as an overweight behavioural science fanatic, I cannot wait to try its prescriptions"
"BJ Fogg is a Stanford and Silicon Valley legend. He teaches people small research-based steps that enable them to make big, good and enduring changes in their lives. Tiny Habits makes his simple secret sauce available to everybody; it is a joy to read and packed with easy steps that will help you do more of what you want – and less of what you don’t"