Life's A Pitch

byPhilip Delves Broughton

What the World's Best Sales People Can Teach Us All

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What do the best rug seller in Tangier, the king of the US cable channels and the guru of the Japanese life insurance industry have in common? What makes the difference between an ordinary salesperson and the top 'gunslingers'?

Philip Delves Broughton - author of the bestselling What They Teach You At Harvard Business School - has journeyed around the world to meet living legends of sales from all walks of life. Their stories are at once insightful, human and humorous. Delves Broughton reveals the ingredients needed to make a perfect sale, and show us how commercial genius might live in all of us.

At every step of this journey we learn that selling - be it a product, person or even an idea - is something we all do every day. We are always pitching and presenting, trying to persuade people to accept us. Master the art of the sale and you will master the art of life.

A marvellous book about selling, and life, and who we are and how we tick... dazzling

Tom Peters, author of In Search of Excellence

About Philip Delves Broughton

Philip Delves Broughton is the author of several books, including the international bestseller What They Don't Teach You at Harvard Business School. He was the New York correspondent for the Daily Telegraph during the 9/11 attacks on New York, and then served as its Paris bureau chief, reporting from across Europe and Africa. He has been a regular contributor to the Financial Times, Wall Street Journal and Bloomberg News. In addition to journalism, he was a Senior Adviser to the Executive Chairman of Banco Santander, and collaborated with Stephen A. Schwarzman, the founder and chief executive of Blackstone on his memoir, the global bestseller What it Takes: Lessons in the Pursuit of Excellence. He holds a B.A. in Classics from Oxford, and an MBA from Harvard Business School. He grew up in the United Kingdom and lives in New York.
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Details
  • Imprint: Penguin
  • ISBN: 9780241959985
  • Length: 304 pages
  • Price: £8.99
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