- Imprint: Penguin
- ISBN: 9781405990165
- Length: 320 pages
- Dimensions: 199mm x 21mm x 130mm
- Weight: 230g
- Price: £11.99
The Charisma Myth
How Anyone Can Master the Art and Science of Personal Magnetism
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THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER
What if charisma could be taught?
Most people believe the myth that charisma is an inborn quality – you either have it, or you don’t. In reality, charisma is a skill. One that can be learned, developed and perfected.
Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma.
???????
This revised and updated edition is packed with new insights and the latest cutting-edge science, covering topics such as neurodivergence and how to be charismatic online.
What if charisma could be taught?
Most people believe the myth that charisma is an inborn quality – you either have it, or you don’t. In reality, charisma is a skill. One that can be learned, developed and perfected.
Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma.
???????
This revised and updated edition is packed with new insights and the latest cutting-edge science, covering topics such as neurodivergence and how to be charismatic online.
Details
All editions
- Paperback 2026
- Paperback 2013
- Ebook 2012
- Audio Download 2022