- Imprint: Penguin
- ISBN: 9781809900135
- Price: £14.00
The Charisma Myth
How to Engage, Influence and Motivate People
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THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER
What if charisma could be taught?
Most people believe the myth that charisma is an inborn quality – you either have it, or you don’t. In reality, charisma is a skill. One that can be learned, developed and perfected.
Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma.
This revised and updated edition is packed with new insights and cutting-edge science, including TWO BRAND NEW CHAPTERS covering topics such as neurodivergence and being charismatic online.
© Olivia Fox Cabane 2026 (P) Penguin Audio 2026
What if charisma could be taught?
Most people believe the myth that charisma is an inborn quality – you either have it, or you don’t. In reality, charisma is a skill. One that can be learned, developed and perfected.
Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma.
This revised and updated edition is packed with new insights and cutting-edge science, including TWO BRAND NEW CHAPTERS covering topics such as neurodivergence and being charismatic online.
© Olivia Fox Cabane 2026 (P) Penguin Audio 2026
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All editions
- Paperback 2026
- Paperback 2013
- Ebook 2012
- Audio Download 2026
- Audio Download 2022