Do What You Love, Love What You Do

Do What You Love, Love What You Do

The Empowering Secrets to Turn Your Passion into Profit



It's time to turn your dreams into reality. You just need a mentor to guide the way.

Holly Tucker MBE - co-founder of notonthehighstreet, and creator of Holly & Co - is on a mission to change business forever. Having inspired over 100,000 entrepreneurs and identified the keys to their success, in Do What You Love, Love What You Do, she now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life.

Demystifying the grey world of business, whether you've yet to take your first steps or find yourself stuck in a business rut, this beautiful and vibrant book will allow your dreams to take flight. Holly looks back at her own story, sharing her biggest lessons and proven advice on creating and growing a business. From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset any founder needs to help their business thrive.

A book like no other, Do What You Love, Love What You Do also shines a light on the creative community, showcasing the brilliant and unique output of small businesses, inspiring you to join them in their success.

There are now over 5 million small businesses in the UK - join the movement with the ultimate small business bible.


  • Holly is the enthusiastic embodiment of empowerment for entrepreneurs. No one is better qualified to write this book.
    Mark Constantine, co-founder and CEO of Lush

About the author

Holly Tucker

From an early age Holly Tucker had an entrepreneurial streak and a love for all things beautiful and creative. In 2006, with her 3-month-old son Harry in her arms, sat at her kitchen table, notonthehighstreet was born.

Over a decade later, Holly is now championing creative small businesses with Holly & Co, a place to champion and shine a light on the incredible talent of creative small business owners and future founders across the world.

As the UK Ambassador to Creative Small Businesses, Holly is working to positively influence this creative movement by redefining what it means to be a 'small business', encouraging more women to start their own businesses, as well as empowering our young with the skills to thrive in the new working world they are entering.
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