All to Play For

All to Play For

How sport can reboot our future


'A timely, engaging and thought-provoking read from an ideal guide to explore what the future may hold.'
Dan Roan, Sports Editor, BBC News

'Matt shows with great insight and wisdom how (sport) can form the foundations for future discovery, development and ultimately, happiness.'
Ben Ryan, Olympic Gold Medal-Winning Rugby Coach and Author Sevens Heaven, Daily Telegraph Sports Book of the Year 2019

Sport can save us.

After a fractious decade following the 2012 Olympics, sport - one of our few remaining collective rituals - is entering its golden age. An increasingly powerful force for good, it is undergoing a dramatic transformation that will positively impact our lives, on and off the pitch.

From the collective shared experience of a nationwide event and the individual benefits gained from lacing up your trainers and getting out there to the political power of a footballer's Twitter account, All to Play For is a roadmap for the way that sports can unite us in the worst of times. Illuminated by interviews with a diverse range of sports insiders, including fitness guru Joe Wicks, gold medalist Greg Searle, the mind behind the viral 'This Girl Can' campaign, Tanya Joseph, and running obsessed rockstar Johnny Marr, All to Play For dives into the past, present and future of the industry to show how sport will lead us out of the darkness and guide us in a post-pandemic world.

Covering the rise of the athlete activist, the necessity of grassroots organisations, the secret recipe for making sport an effective tool for change and ten bold predictions on how it will guide us in the future, this is an examined look at why sport has the power to heal a divided world.


  • Sport gives us all a platform to make change happen. This superb book shows why our time is now.
    Ugo Monye, England Men’s Rugby International, Guardian Journalist and BT Sport presenter

About the authors

Matt Rogan

Matt Rogan is a well-known and respected sports business leader and the co-founder of Two Circles, the fastest growing sports agency in the UK. Over the last decade Two Circles have worked with five of the six biggest sports events in the world, as well as British household names including the Premier League and several Premier League clubs, the England and Wales Cricket Board, Wimbledon Tennis, England Rugby and a host of others. He is also a non-executive director of the English Institute of Sport, delivering technology and sport science to Britain's Olympic and Paralympic teams.

Matt writes, teaches and also presents a podcast series for sports industry-leading media company SportsPro as well as several international Business Schools. He has been published by Harvard Business Review, and is an accomplished speaker and media commentator, featuring on BBC News, BBC Sport, MTV and CNN among many more. Matt's previous book, written with his father Martin Rogan, Britain & The Olympic Games: Past, Present, Legacy was published by Matador in 2010.
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Kerry Potter

Kerry Potter is the Associate Features Director on the Evening Standard's magazine, ES and the former Deputy Editor of ELLE magazine. Kerry has spent two decades writing about health, fitness and lifestyle for national newspapers and magazines such as The Sunday Telegraph, The Times, The Mail on Sunday, Marie Claire, Red, Women's Health and many others.
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