Enchantment

How to Charm, Influence and Persuade

Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on getting a business off the ground. His bestseller The Art of the Start is the essential reference book for starting any new enterprise.

The Art of Enchantment is an update of Dale Carnegie's How to Win Friends and Influence People, in which Kawasaki asserts that the fundamental goal of influence is not to get your own way, but to bring about a change of heart in other people by working with and through them.

Covering subjects like How To Make An Enchanting Product, How To Overcome Resistance, and How To Enchant Your Boss, this is another classic in the making from one of the most respected voices in business.
When God made the universe, He took Guy's advice
Geoffrey Moore

About Guy Kawasaki

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.
Details
  • Imprint: Penguin
  • ISBN: 9780141969404
  • Length: 240 pages
  • Price: £5.99
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