Guy Kawasaki

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The Art of the Start 2.0

Penguin Shop: 3 Clothbound Classics for £33

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights

Arianna Huffington, president and editor in chief, Huffington Post

A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company

This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it

Clayton Christensen, author of 'The Innovator's Dilemma'

Anyone trying to change the world should read The Art of the Start

This is a must-read book for every entrepreneur

Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

Thank heavens  that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle.

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social 
media, crowdfunding and cloud computing. 
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS. 
'The ultimate entrepreneurship handbook' - Arianna Huffington 
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed. 
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. 
 The Art of the Start 2.0 will show you how to effectively deploy all these tools. It will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.

The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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