The Art of the Start 2.0

byGuy Kawasaki

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing.
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it

Clayton Christensen, author of 'The Innovator's Dilemma'

About Guy Kawasaki

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.
Details
  • Imprint: Penguin
  • ISBN: 9780241972212
  • Length: 336 pages
  • Price: £4.99
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